When you search for something in Google and Google in response pops up plenty of websites with your relevant answers?
How often do we all go to the next page?
Not many and if I am right I can say none even scroll down to the end of the sheet.
This is the reason many exceptional and great websites lose out on being discovered and liked.
Search engine optimization allows your website to be on top when people search anything closely related to your site, SEO will rank your website on top of the list allowing you to have maximum traffic and visibility.
Companies/ Businesses are becoming aware of this necessity and going forward to make sure they remain on the top.